Tuesday, January 20, 2009

Don't worry: the cat-fish is hyphen-allergenic

There are things you just can't do at a Chinese restaurant - like carelessly label food items that contain the word "cat." It's a scientific fact that in every Asian eatery there is always at least one wiseacre just waiting for an excuse to tell a joke about pet-eating.

So when I ran across this sign at my local Chinese buffet a couple weeks back, I had to ask: why, as an entrepreneur, would you open yourself up for criticism with an unnecessary hyphen?

And for the record, the underlines don't help.Even as a regular customer, I have to say the sign was enough to give me paws.

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