Sunday, September 09, 2007

Desperately desolate

I'm not sure how many of you have been to Casper, Wyoming.

It's not a very happening joint, to say the least. Sure, it's the second-most populated town in Wyoming, but as everybody knows, that's not saying much (just under 50,000 folks). If that weren't enough of a killjoy, it's also the birthplace of Dick Cheney. Booooring!

So perhaps you can understand why Casper's (fairly) recent campaign to call itself, "THE ADVENTURE CAPITAL OF WYOMING!" (logo pictured at left) slays me every time I see it. You folks who've been to Casper are already snickering. For those of you who haven't, just look at this aerial shot of the place.

To be frank, I'd say "adventure capital" goes far enough overboard that disenchanted visitors might have a compelling "false advertising" complaint.

And that's why I've put together a more accurate image that still captures the essence of Casper, but without being dishonest. Call me crazy, but it's my attempt to make advertising a little more truthful - even if it is less exciting.

Nothing misleading there.

The downside, of course, is they'd have to lose a pretty good-looking website.

Image credits:
Ghost town (actually in MT)

P.S. If you watched the Casper promo video, did you catch the "good" typo? About 30 seconds in, the text reads "See the sites" rather than "sights." While that may not be the meaning intended, Casper does have historic sites in the area. Coupled with the old-timey image of the horse-drawn wagon, the "see the sites" reference may be passable.
P.S.S. Can you believe it's been three years since I started this thing? Phew.


Johnny said...

I have to agree, you certainly hit the nail on the coffin about casper. I don't think having Elton John at the Casper Events Center is much of a help either.

Anonymous said...

Wait a minute - you never even mentioned Casper's public skeet shooting. Gee whiz! Let's be fair!!

Anonymous said...

Johnny: Ha! Such brilliant concurrence is welcome. And agreed about Elton John.

Anon: Duly noted.